Your business needs to make the world better in some way. I don’t necessarily mean it has to do good. It just has to improve people’s lives. That is what causes someone to buy. Give. Do. Help. Act.

When you improve people’s lives, they will want to be part of your business. You need that. You need them to crave your business. Otherwise, they won’t talk about it. They won’t evangelize it.

So, what are you doing in your business to create evangelists?