Running a successful business goes hand in hand with leading a successful life. Keith Speers is a strategist and coach who does an amazingly good job of helping entrepreneurs (like me) uncover the life and business obstacles and opportunities to help grow a business. Part cheerleader, part tough guy, Keith is a bundle of energy, wisdom and tactical recommendations. I've been working with Keith less than a year and have already seen a 25% growth in my business, am less stressed and feel more confident about my next steps.

— Danica Kombol, President, Everywhere Agency

Caffeinated
Streams

Streams of consciousness fueled by coffee and focused on helping you and your company accelerate your efforts, increase your potential and achieve your goals.

Reputation > Revenue

I was talking to an individual who told me he had a stressful day yesterday, because he had a client who was not happy with his work, and he feared he might lose the client – a significant account for him. After talking about what he could do differently to manage the stress, the conversation shifted to what caused the stress, and he responded honestly, “The fear of the lost revenue.”

Here’s a different way to think about this type of situation:

Clients buy your products and services because they think you add value to their lives / work. When clients stop buying, they are telling you they don’t see your value. When you are selling something, these are not the words you want to hear.

Instead of focusing on the lost revenue, determine what you can do to demonstrate your value, because value is all about your reputation. You can always make more money. You can’t always repair your reputation.

comments powered by Disqus