Don’t plan to survive. Plan to thrive. A lot of entrepreneurs develop a plan with the aim of protecting their money, playing it safe. That strategy is executed because they’re afraid. They doubt they’ll be successful. A safe plan will not disrupt current operations enough to get buy in from customers.
Go all in or stay completely out. Mediocrity never attracted anyone. Spend your time and energy working the “Holy shit! This is going to be big” plan. Don’t waste your time and money on a “let’s be safe” plan. You’ll lose both.