Keith has been nothing short of transformative for the organizations with whom he's served and I’m proud, and fortunate, to call him my go-to resource.

— Megan Kilgore, Assistant Auditor, City of Columbus


Streams of consciousness fueled by coffee and focused on helping you and your company accelerate your efforts, increase your potential and achieve your goals.

A Product in the Market is Better than an Idea on the Page

A product in the market is better than an idea in the page. 80% can be good enough. Products don’t have to be perfect to be released. You can improve them over time through looped learning, which yields future iterations and continuous improvement.

Don’t believe us? Here’s why it works:

  1. Delays in product releases provide opportunity for someone else to enter the market. Competition makes it harder to sell.
  2. Customer feedback is the most important feedback. It tells you what customers want that they are not currently getting. Getting customer feedback sooner is better than later.
  3. Quick and good with improvements over time will lead to great.

Go ahead. Try it. You’ll see it works.

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